Protecting Dugongs

Agency: TBWA South Africa
Client: Endangered Wildlife Trust

You are looking at every Dugong left in African waters.

Extensive trawling and habitat destruction off the coast of the Bazaruto Archipelago are destroying seagrass meadows, the dugong's main food source. Already, 60% of the area's seagrass meadows have been depleted.

Stand up against trawling and destructive fishing techniques.


Art Direction: Unlike the previous post, this is an example of a piece driven entirely by a simple, powerful piece of copy. While the idea is very simple, it's effective and really makes you investigate further. 4/5

Copy: There's nothing quite so powerful as a simple statement of fact: especially if that fact is terrifying. This is a great example of no-frills writing. Kudos! 5/5

Because EcoDivas Keep it Real

My BFF EcoDiva pointed out a duh factor in my previous two posts.

Just how in the hell DO you eat more sustainable fish?!

Thank god for the Monterey Bay Aquarium, otherwise I'd have no idea. They've given us a groovy wallet/purse/pocket size list of sustainable fish choices. I have to whip this baby out every time I go to the store. If you see a fish on the ice but aren't sure how it was caught, don't be afraid to ask. These fish come in daily and the butcher has a lot of info.

Keep in mind that fishing methods can also be unsustainable, even if the fish is a sustainable fish. Trawling, for example, is a common method in which a boat drags a net across the ocean floor, and all manner of sea life gets caught in the nets--dolphins, turtles, etc.

Don't see any sustainable choices? Go Na'vi on their ass.

Monterey Bay also released an app for your smartphone:

https://market.android.com/details?id=org.montereybayaquarium.seafoodwatch