Client: Endangered Wildlife Trust
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| You are looking at every Dugong left in African waters. |
Extensive trawling and habitat destruction off the coast of the Bazaruto Archipelago are destroying seagrass meadows, the dugong's main food source. Already, 60% of the area's seagrass meadows have been depleted.
Stand up against trawling and destructive fishing techniques.
Art Direction: Unlike the previous post, this is an example of a piece driven entirely by a simple, powerful piece of copy. While the idea is very simple, it's effective and really makes you investigate further. 4/5
Copy: There's nothing quite so powerful as a simple statement of fact: especially if that fact is terrifying. This is a great example of no-frills writing. Kudos! 5/5
Art Direction: Unlike the previous post, this is an example of a piece driven entirely by a simple, powerful piece of copy. While the idea is very simple, it's effective and really makes you investigate further. 4/5
Copy: There's nothing quite so powerful as a simple statement of fact: especially if that fact is terrifying. This is a great example of no-frills writing. Kudos! 5/5
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