Agency: Klem Euro RSCG, Casablanca, Morocco
Art Direction: This is kind of an awkward execution of a tired concept. I can completely sympathize with the designers, however, ocean pollution is a really overdone topic and it's hard to come up with new ways to illustrate the problem creatively. Having said that, it is the job of creatives to come up with new ways to express concepts, no matter how popular they are. We'll give it a 3/5.
Copy: "La Mer Nous La Rendra" roughly means "The Sea Will Give Back To Us", which is a very ominous tagline. Well done! 4/5.
I actually like this one. One day the ocean will get revenge. It won't be pretty.
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