A bit of background: Last year, environmentalist Dr. Gerardo "Doc Gerry" Ortega was gunned down for his heroic stance against the exploitation and destruction of Palawan, one of the most breathtaking tropical islands on the planet. Located off the coast of the Philippines, Palawan is a mecca for marine life. Over 11,000 square kilometers of coral reefs teeming with abundant fish and crustacean populations support a broader network of turtles, dugongs, cetaceans--all currently threatened by the government's proposed mining operation. The "Say No to Mining in Palawan" campaign was launched in his memory.
Agency:
DM9JaymeSyfu, Manila, Philippines
Client: Say No to Mining in Palawan
Art Direction: I think this is a great concept. No matter what language you speak, the message is clear and heartbreaking. This is a fantastic illustration of the detrimental effects of mining. 5/5
Issues like this don't get a whole lot of press, and strong advertising can cross the barriers of language, politics and social standing. One good image can ignite the fires of action.
Sign the
petition. Save Palawan.
No comments:
Post a Comment