Client: Legal Harborside
Legal Harborside, a seafood restaurant in Boston, might have the worst name of all time. If you look at their menus, you'll find several threatened and irresponsibly fished species of marine life: sea scallops, bluefin tuna, and Atlantic salmon, to name a few.
Speaking of crimes, the agency DeVito/Verdi is guilty of three: these ads.
Art Direction: This is possibly one of the worst campaigns I've ever seen, other than this guy up in Cleveland. Firstly, the idea is poor. Taking Boston landmarks and putting aprons around their necks is something third graders from the short bus would think up. Secondly, the photoshop is sloppy, the aprons look stiff and very clearly...photoshopped. How hard would it have been to actually put some aprons on the statues and take a picture?! 1/5
Copywriting: What copy? 0/5
Taking care of our oceans means taking care of the abundant life that lives there. Many of the species we like to eat are fighting fin and tail (sometimes shell) for their survival--and we're not stopping. It's important to get the word out that fish are mad as hell and they're not going to take it anymore! Something as simple as eating the right kinds of seafood can make a huge difference.
Tell "Legal" Harborside that their menu is a crime: Copy and paste this letter into their feedback.
76% of the world’s commercially fished species have been fished to or beyond the point at which their populations can sustain themselves.
Many of the species on your menu are being fished to the point of extinction, or are fished in ways that harm the oceans.
Until you feature sustainable seafood on your menu, I will not support your business, and will urge others to do the same.
Thank you.
