Client: Surfrider Foundation
In order to bring attention to the oil spill problem, Y&R France has brought us a seemingly tireless marketing ploy: The Swimsuit Calendar.
The catch?
"That's no moon."
What look like swimsuits are actually intricate mini oil spills. Pretty neat.
Art Direction: I'll be honest, I'm not a fan. For three reasons:
One: The swimsuit calendar is old. Who even uses calendars anymore anyway?! Unless you're Sports Illustrated, and have a magazine, this seems silly.
Two: This makes oil look attractive. It communicates: "Apparently oil spills are bad...but they look AWESOME here! SPILL MORE!" However, it also can communicate: "Hey--want to see them naked? Oil spills are totally blocking you right now. Clean up the ocean to see boobs." Which brings me to my next point...
Three: As a woman, I'm pretty darn tired of seeing this used to sell things. Next? 2/5
Copy: Unless they're counting the names of the months, there isn't much here. 0/5
Try again, Y&R.
I agree with you. They are sexualizing oil spills. That's the LAST thing we need right now.
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