Friday, June 17, 2011

Whatever You Do to the World, You Do to Yourself

Agency: She Came In Through the Window, Chile
Client: Advertisers Without Borders



Art Direction: Clever concept, unusual art--visually interesting. 5/5.

Copywriting: Matches the art direction very well. Simple, to the point, and more importantly: true. On the down side, it's not very original or clever. 4/5.



1 comment:

  1. I'm now caught up on all your posts. I must say, I love this new ratings system thing, very good idea. And yeah, when I see people eating fish in general now I'm apt to fly right off the handle, because I *know* nowhere around here has sustainable fisheries. And we're BEYOND delicasies right now. Would someone's life be so bad if they never had shark fin? No. People need to get *over* themselves.

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